Concept | Social | OOH
OLIPOP
GUT SUPPORT FOR GUTSY SITUATIONS.
CHALLENGE: Make Olipop, the healthy alternative soda brand, not boring.
INSIGHT: Olipop has probiotic properties that boost digestive health.
IDEA: We'll show situations where someone might need “guts” or a little extra courage, and suggest gut-healthy Olipop as part of the fix.
COPY & CONCEPT | MADDIE KOLBER
ART DIRECTION | ARO CHOE
(Spec Work)
SOCIAL
Optimistic, aren’t we? 🤨 Eh, we’re giving you a hard time. You’re as prepared as you can be, maybe even a little presumptuous (…sorry 😩) but you’re still freaking out — I mean, #ItTakesGuts to ask out your crush. That’s why Olipop, the gut-healthy soda alternative, is the essential you’re missing – you’re going to want some hundreds of good bacteria to cheer you on! And when you get the green light at the end of the night, Olipop will give you the guts to make the night one that you’ll run home to tell your cat about.
Need gut support for gutsy situations? 💪 Tap the 🔗 in our bio to see where you can find us!
You bought wine at an actual liquor store instead of the sale section in your local supermarket. You called Dad to get his approval on your jokes. But still, #ItTakesGuts to meet the parents. That’s when you reach for Olipop, the gut-healthy soda alternative. Olipop is full of prebiotics, plant fiber, and botanical extracts like marshmallow and cassava root that feed gut bacteria and promote healthy digestion. Rest assured that you’ll have guts when it counts the most. So chin up, wipe the cold sweat off of your forehead, and add Olipop to your list of essentials!
Want gut support for gutsy situations? 💪 Check out the 🔗 in our bio to see where you can find us!
You know you shouldn’t have agreed, but your best friend was so excited when she saw the Groupon deal. Now you’re 14,000 feet in the air, holding the doorway of a tiny plane for dear life. You have your parachute and goggles, but #ItTakesGuts to skydive. That’s why Olipop is the soda alternative essential you need. Olipop is filled with prebiotics, plant fiber, and botanical extracts like chicory root and calendula that feed gut bacteria and promote digestion— so you’ll have guts when you need it most. Now take that leap of faith in confidence— but maybe double check that parachute. Just in case. 🪂
Want some gut support for gutsy situations? 💪 Check out the 🔗 in our bio to see where you can find us!
You squeezed into the suit you wore at your cousin’s wedding last summer, you aired out your pits with the bathroom hand dryer, and you have 9 back-up copies of your resumé. One might say you’re over-prepared, but #ItTakesGuts to take on a job interview. That’s when you reach for Olipop, the gut-healthy soda alternative. It’s full of prebiotics, plant fiber, and botanical extracts like chicory and cassava root that feed gut bacteria and promote digestion— so you’ll have guts when you need it most. Now hold your head up high and march into that office! And your resume is scented – of course – for that little something extra. 🤞
Need gut support for gutsy situations? 💪 Tap the 🔗 in our bio to see where you can find us!
So you’re in a sandy bullring, in a sick sparkly outfit, and there’s a massive bull looking your way that doesn’t like people very much. How did you get here? This isn’t the time to be asking questions. You need to pull up your suspenders, flex that machismo, and take the bull by the horns, literally— #ItTakesGuts to enter the ring and go 1 v. 1 with a bull. That’s why Olipop is the perfect pre-pummel refreshment, packed with fiber and prebiotics that will support your gut and definitely get you to come out on top at the end of this. We hope. 🤭
Want some gut support for gutsy situations? 💪 Check out the 🔗 in our bio to see where you can find us!
Let’s play…. Guess! That! Gutsy! Situation! Swipe to see some things you’ll need for a certain scary sitch, and drop a comment below with the one you think it is 👇 The winner gets a FREE 4-month Olipop subscription 😋
