Concept | OOH | Digital Banners | Social | Landing Page
CATSKILLS, NY
WELCOME TO THE CAT DOGSKILLS
CHALLENGE: Sell the idea that the once-popular vacation destination, the Catskill Mountains, are just as alluring as they were in their heyday.
INSIGHT: People often suffer withdrawals when setting out for vacation without their treasured pets.
IDEA: We'll market the Catskills as the ultimate pet-friendly vacation destination for NYC residents looking to escape the hustle-and-bustle of the city, but not without their furry friends. Here, no pet gets left behind.
COPY & CONCEPT | MADDIE KOLBER
ART DIRECTION | LUKE OH
(Spec Work)
OOH
DIGITAL BANNERS
SOCIAL REBRAND
