LIFE SCIENCES IN FULL COLOR
CLIENT
Lab Central Ignite
SERVICES
Campaign Refresh, OOH, Social Copy
AGENCY
Proverb
ART DIRECTION
In 2022, Lab Central Ignite, a nonprofit bringing diversity into the world of biotech, enlisted Proverb Agency to create a public awareness campaign. “Life Sciences in Full Color” showcases the stories, personality and character of those working in the industry in a way that highlights the full spectrum of life science and biotech and those who work in it.
Phase 1 of the campaign.
In 2023, they wished to push the original campaign from being primarily about awareness to driving conversions to their programs and events that help prepare employees for work in the industry. Lab Central Ignite can propel you into a career in life sciences and biotech, and ultimately — get you to where you want to go.
OOH
SOCIAL
