Concept | Social | Digital Banner | OOH | Experiential
GOOD ON YOU
CHALLENGE: Encourage people to download the Good On You app.
INSIGHT: Many people have an interest in buying sustainably, but need a push to take the extra step and do their research about where they should buy.
IDEA: Look good, do good, feel better. “Look good, feel good,” except feeling good in your clothes should also depend on if your clothes came to be through sustainable and ethical means.
COPY & CONCEPT | MADDIE KOLBER
ART DIRECTION | JACOB LINDNER
SOCIAL
Did you know that fast fashion brands like Fashion Nova, Boohoo, Revolve, Pretty Little Thing and Forever 21 all score less than 10% on the Fashion Transparency Index?
You have a right to know what goes on behind the closed doors of the brands you buy from, and we’re here to help you tackle that head on.
🔗Good On You is coming to Boston’s Seaport District! Come peruse our top-rated sustainable selections and get deals on them you can’t get anywhere else. Tap our link in bio to learn more.
#DoGoodFeelBetter
What if you could get to the bottom of a brand’s sustainable claims with just a quick online search? No more scrounging around the internet examining mission statements and reddit threads – Good On You is the source that will let you know that your $10 shirt from H&M’s Conscious Collection probably isn’t that sustainable if you aren’t being told whether it’s 5% or 60% recycled.
Now, Good On You will be at Boston’s Seaport District for a select time only! Swing by to check out our combined installation and retail experience and tap the link in bio to learn more.
#DoGoodFeelBetter
Taking the extra step to check a brand’s Good On You rating may seem inconsequential, but if that info means you’re running the other way when you see a $5 Forever 21 top because you know its workers aren’t paid a living wage, then maybe it’s not so insignificant. You should feel good knowing that what you’re wearing isn’t violating another human’s rights.
🔗This is why we’re taking it to the next level and bringing Good On You to Boston’s Seaport District! Come to our pop-up installation and store to learn more about how you can spark change in the fashion industry while supporting our sensational top-rated brands at a discounted price. Tap the link in bio to learn more.
#DoGoodFeelBetter
DIGITAL BANNERS
OOH
EXPERIENTIAL
In this pop-up located in the Seaport district in Boston, the public would be able to walk through this part-installation, part-retail experience by the water. In the first room, set up like a museum, people are able to learn about the disastrous effects of fast fashion on the people, planet, and animals, and specifically the effects of particular popular brands.
The next room is a retail area where people can shop top-rated brands on the Good On You app in-person. Because of Good On You's partnerships with these "Good" and "Great"-rated brands, the public will be able to get up to 15% off of their purchases at the pop-up.
