RED FLAGS ARE RED FLAGS
CLIENT
The Boston Foundation
SERVICES
Campaign Concept, OOH, Social Copy (Spec Work)
AGENCY
Proverb
ART DIRECTION
CHALLENGE: Create an awareness campaign to increase awareness, education, and community understanding of the climate crisis in Boston.
IDEA: In a campaign that is provocative, humorous, and approachable, we’ll compare the red flags we spot in other people to the red flags we spot in the planet (AKA the effects of climate change). Because in the end, if certain red flags in a date or roommate are enough for you to put your foot down, why aren’t climate red flags enough to do something about the planet?
